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Old Chicago Taps into Fall with Oktoberfest Tour

Sep 20 2011

Industry News

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Old Chicago – the made-from-scratch American fare and beer authority known for its World Beer Tour and 110 unique, cold beers – launched its annual Oktoberfest Mini Tour, allowing guests to enjoy an authentic Oktoberfest experience this fall. The Oktoberfest Mini Tour – a favorite among Old Chicago’s more than 1.3 million World Beer Tour members – will run through Sunday, October 2, and features eight Oktoberfest-themed beers that will inspire guests to shout the traditional Oktoberfest phrase “O zapft is!” or “It’s tapped!”

Oktoberfest tradition has dictated since 1950 that the Mayor of Munich proclaim “O zapft is!” as the first keg of Oktoberfest beer is tapped at noon on the first day of celebration in September. Old Chicago invited guests to do the same on Wednesday, September 14, to kick-off tapping parties featuring Samuel Adams Oktoberfest and Ayinger at each of the restaurant chain’s 97 locations nationwide. In addition to these beers, each Old Chicago location will feature traditional Oktoberfest favorites like Paulaner Oktoberfest Wiesn, Warsteiner, Spaten, and Hacker-Pschorr Dunkelweiss. In select Old Chicago markets, guests will also be able to try Beck’s and Gordon Biersch Festbier

“Our loyal guests and World Beer Tour members love the Oktoberfest Mini Tour for the variety of German and German-style beers we offer each fall,” says Mark Newman, director of beverage for Old Chicago. “Every year, we feature a variety of traditional Oktoberfest beers along with seasonal favorites, and we’re excited to once again give our guests an authentic Oktoberfest experience right in their neighborhoods.”

Old Chicago’s World Beer Tour members who complete the Oktoberfest Mini Tour by sampling all eight beers will receive the highly coveted Mini Tour T-shirt with a specially-designed “O zapft is!” theme. Anyone 21 and older can sign up to become a World Beer Tour member at Old Chicago for free and register online for members-only benefits. Old Chicago encourages guests to drink responsibly.

Guests can contact their local restaurant for exciting news about the Oktoberfest Mini Tour kick-off parties, including specific Mini Tour and local beer selections. For additional information, please visit www.oldchicago.com.

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