Pastrami Queen, the iconic NYC Jewish deli, opened its second location in Times Square at 233 West 49th Street (between 7th and 8th Avenues). A New York institution for over 60 years, Pastrami Queen was made famous by its signature namesake – thick, subtly smoked pastrami – and its menu of uniquely satisfying kosher dishes

The new location will feature Pastrami Queen’s legendary, closely-guarded recipes and Jewish staples including pastrami, corned beef, brisket and chopped liver sandwiches as well as smoked fish platters, crispy latkes and “world famous” matzo ball soup. Dishes can be paired with savory sides including massive knishes, hand cut fries and kasha varnishkes. The Times Square deli will also offer several new exclusive menu items unique to this location, including a rib steak, parve cheese blintzes and an all-day breakfast menu.

Paying homage to Pastrami Queen’s rich history dating back to the 1950s, designer Jack Baum of Tree House Design developed an eclectic, mid-century modern aesthetic for Pastrami Queen’s Times Square location, which is located in the luxury boutique Pearl Hotel. Brightly patterned wall coverings featuring Andy Warhol designs and custom photo mural artwork line the walls of the 81-seat space. The entrance features a traditional deli counter, with stools to accommodate nine, leading to a dining room with ample booth seating. The new outpost also offers a private dining room for 38 guests, which can be reserved upon request. The restaurant is open seven days a week, from 8am -11pm.

The iconic delicatessen first opened its doors in Williamsburg, Brooklyn in 1956, under the name ‘Pastrami King.’ In 1961 the deli moved to the busiest strip of Queens Boulevard, in Kew Gardens, where it became a neighborhood institution, gaining notoriety as the go-to lunch spot for lawyers, politicians and locals for 37 years. In 1998, when the Family and Civil Courts across the street moved to Jamaica, Queens, Pastrami King left its landmark outpost and put down roots in Manhattan’s Upper East Side, dubbing its newest incarnation the “Pastrami Queen.” Eight years later, Pastrami Queen moved from 85th to 78th Street, a more convenient location (near the subway line and Lenox Hill Hospital), where it has remained ever since.

Industry News, NextGen Casual