Nextbite and MorningStar Farms Incogmeato Partner on Virtual Restaurant

Nextbite, a leader in virtual restaurants and technology, announced its first CPG (consumer products group) partnership with MorningStar Farms Incogmeato. MorningStar Farms Incogmeato is a division of Kellogg that produces vegan and vegetarian food. This partnership expands Nextbite’s brand Miss Mazy’s Amazin’ Chicken with plant-based menu offerings, featuring the new MorningStar Farms Incogmeato Chik’n Tenders that are packed with craveable plant-based protein and taste just like chicken.

The new menu items, the Incogmeato Cheeky Chik’n sandwich and Incogmeato Fried Chik'n Tenders, meet consumers’ growing demand for plant-based menu choices. The plant-based sandwiches and tenders are available for a limited time through May 31, 2022, from select Miss Mazy’s Amazin’ Chicken locations in San Francisco, Las Vegas, and the NYC metro area. Customers can order from these locations via Uber Eats, DoorDash and Grubhub and at MissMazys.com.

The Miss Mazy’s MorningStar Farms Incogmeato Chik’n Tenders are mouth-wateringly delicious, with the just-like-meat taste of thick, juicy and crispy homestyle chicken served with classic sauces. Delivering key attributes that consumers increasingly demand, the 100% plant protein MorningStar Farms Incogmeato Chik’n Tenders are vegan, made with non-GMO soy, no preservatives, and all natural flavors.

“We are proud to partner with Nextbite and Miss Mazy’s Amazin’ Chicken for our first entry into the virtual restaurant industry to make Chik’n Tenders easily available via delivery,” says Stefanie Miller, President, Away from Home, Kellogg Company. “MorningStar Farms Incogmeato Chik’n Tenders use finely-honed plant-based tear technology to create fibers that tear-apart and mimic the texture of real chicken. This just-like-meat experience combined with Nextbite’s expertise in delicious delivery-only menus, meets the demand from flexitarian chicken-loving consumers for crave-worthy plant-based options.”

“Plant-based options are fast-growing in popularity, propelled primarily by the rise of flexitarianism. From data-backed research, we know consumers will appreciate this delicious new plant-based offering that tastes just like chicken,” said Alex Canter, CEO and Co-Founder of Nextbite. “As our first CPG partnership, MorningStar Farms food quality and leadership in the plant-based arena is compelling and exemplifies the potential for new and exciting offerings to meet consumer demand.”

In addition to the MorningStar Farms Incogmeato Chik’n Tenders, the Miss Mazy’s menu items include:

  • The Miss Mazy’s Special, The Spicy Chick and Flyin’ South sandwiches
  • Spicy Fried Chicken Tenders and Mazy’s Fried Chicken Tenders
  • Classic Mac Bites, Hen House Hot Fries and Classic Fries
  • Miss Mazy’s Mud Pie and Chocolate Chip Cookie

Nextbite helps restaurants succeed in the fast-growing off-premise dining model and delivers a complete solution including integration with delivery apps.

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