The National Restaurant Association issued a guide Thursday on the future of mobile payment technology and its growing role in the restaurant industry. The paper, “Mobile Invasion: Mobile Payments in Restaurants,” features tools and research that will help restaurateurs better understand the benefits of mobile in growing their business.
“Mobile technology is a new frontier for the restaurant industry,” says Phil Kafarakis, chief innovation and advancement officer for the National Restaurant Association. “With nearly two thirds of all Americans owning a smartphone it’s important, now more than ever, that our industry find ways to leverage the power of mobile. Our guide will provide a road map for restaurateurs navigating the mobile environment.”
The guide focuses on the benefits of payment technology, online and in-app ordering, gift cards, and loyalty rewards programs. The guide also discusses the importance of digital privacy and security for restaurateurs and their customers.
News and information presented in this release has not been corroborated by WTWH Media LLC.