MomentSnap Rebrands as ShiftOne

MomentSnap, the employee engagement solution trusted by enterprises including Dave & Buster's, Five Guys, Applebee's and BJ's Brewhouse, announced its official rebrand to "ShiftOne." The name change comes as part of the Company's renewed focus on solving the restaurant industry's most costly dilemma: frontline turnover.

"ShiftOne has given our local operators and multi-unit managers a completely new and meaningful avenue of connection with Team Members," said Dan Krebsbach, President of Operations at Apple American Group. Apple American Group is Applebee's largest franchisee, operating 460 restaurants across 23 states. "The daily Smart Alerts give leadership updates on performance fluctuations and insight into how employees are doing, providing real ammunition for recognition and making them feel happy and appreciated. It's great for companies that care about recognition."

Through an app-based platform, ShiftOne is helping some of the largest restaurant chains retain, motivate and empower employees—all from workers' smartphone devices. The engagement tool leverages real-time, individual performance data, typically from a restaurant's point-of-sale system or guest review collector, to power competitions, encourage communication, and fuel genuine recognition. With machine learning, its algorithms can also monitor operational health factors like turnover risk, encouraging managers to have a conversation when an employee may be unhappy.

"The price of losing a single hourly team member to turnover is upwards of $5,800, and the average turnover rate in American restaurants is 102.8%. It's basic math: for enterprise brands with thousands of employees, turnover is eating a multimillion -dollar chunk of profits every year," says Ashish Gambhir, co-founder and president, ShiftOne. "An entire industry has emerged to absorb that profit: recruitment software, pay-to-play scheduling and chat, learning management systems. Each lost and replaced employee is less money in restaurants' pockets and more money in theirs. ShiftOne is here to flip that relationship upside down, by crushing turnover and helping great brands reclaim their millions."

The unveiling of the rebranding also comes during a period of business growth during which Shift One increased its engineering resources by 50 percent and doubled its annually recurring revenue.

ShiftOne was founded by Ashish Gambhir and Kam Desai in 2015 and is based in Arlington, Virginia. Gambhir and Desai previously co-founded social media listening company newBrand Analytics (acquired by Sprinklr), which helped companies like McDonald's and Subway optimize per-location performance on an enterprise scale. Restaurants currently using ShiftOne solutions include Dave & Buster's, Applebee's, BJ's Brewhouse, Five Guys, Taste of Belgium and more.

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