The Melting Pot is accelerating its expansion effort in Hartford, Connecticut by offering a significant discount on its initial franchise fee.
In honor of its 40th anniversary, The Melting Pot will offer new franchisees who sign a franchise agreement to develop one or more restaurants a 40 percent off the initial franchise fee for their first restaurant, which is a savings of $18,000.
The brand plans to enter Hartford for the first time with the development of a new location. The Melting Pot currently has one Connecticut restaurant in Darien, which opened in 2005. Hartford is one of two open markets available in the state, with the other opportunity being the Greater New Haven market.
Additional markets throughout the U.S. where the company is looking to recruit qualified new franchisees include Anchorage, Alaska; Dallas; Los Angeles, and Memphis and Chattanooga, Tennessee.
“Combined with our recent operational and menu enhancements, the reduced franchise fee provides entrepreneurs with a great incentive to invest in the brand and encourages future development throughout Connecticut,” says Mike Lester, president of The Melting Pot Restaurants.
The Melting Pot operates more than 130 restaurants across 35 U.S. states, Canada, Mexico, and Southeast Asia, and has more than 20 locations in development internationally.