McCormick’s Toasted Bulgar Salad

McCormick’s Flavor Forecast Goes Global

A global leader in flavor, McCormick & Company, Incorporated is taking its Flavor Forecast, a catalyst for innovation among foodservice professionals, to the next level in 2012.

For this milestone report, an international group of McCormick experts—including chefs, sensory scientists, trend trackers, marketing experts, and food technologists—collaborated to identify global trends that will continue to shape the future of flavor.

After a year-long process of culinary exploration, data discovery, and insight development, McCormick’s 2012 Flavor Forecast revealed a surprising finding: food lovers around the world have more in common than expected.

The trends impacting our food choices are strikingly similar from region to region, even though the specific foods, flavors, and ingredients we enjoy are uniquely rooted in our local cultures.

The six globally relevant trends are brought to life through 12 regional flavor combinations:




 Honoring Roots

Chefs inspired by foundational flavors are finding a way to balance modern flair with cultural authenticity.

1.       Cumin with Sofrito

        Authentic Hispanic foundational  flavors.

2.       Korean Pepper Paste with Sesame, Asian Pear & Garlic

BBQ with a global twist.

  Quest for the Ultimate

Flavor fanatics searching for the ultimate taste experience through quality ingredients, flavors and textures.

3.       Dill with Mint, Melon & Cucumber

The ultimate refresher. 

4.       Meyer Lemon with Lemon Thyme, Limoncello & Lemon Peel

The ultimate lemon.

  Veggies in Vogue

Fresh, seasonal veggies are dressed to impress with new cooking techniques and inventive bursts of flavor.

5.       Eggplant  with Honey & Harissa

Worldly veggie with sweet heat.

6.       Squash with Red Curry & Pancetta

Versatile veggie with a touch of Thai.

  Simplicity Shines

Clear, unpretentious flavors are an approachable celebration of the basics. A move away from complexity and flash.

7.       Ginger with Coconut

Warm spice joins tropical favorite.

8.       Vanilla with Butter

Pure essentials for real goodness.

  Flavorful Swaps

Balancing bold flavor with hunger for health is key to achieving wellness goals, without sacrificing enjoyment.

9.       Red Tea with Cinnamon & Plum

Better-for-you beverage meets fruit and spice.

10.   Grapefruit  with Red Pepper

A new take on lemon pepper.

  No Boundaries

Blending inspirations and shedding the confines of traditional “rules” equals a renewed permission to have fun.

11.   Sweet Soy with Tamarind & Black Pepper

Steak sauce with an Asian flair.

12.   Blueberry with Cardamom & Corn Masa

From everyday to extraordinary.

“With a family of brands in more than 100 countries serving food manufacturers, foodservice channels, and home cooks, McCormick has a unique vantage point on evolving tastes across borders,” says Alan Wilson, chairman, president, and CEO of McCormick.

“As an extension of our leadership in the flavor market, we are uniquely poised not only to forecast emerging flavors and trends, but to really impact the future of flavor with this report.”

“By taking a global view with the 2012 Flavor Forecast, our goal was to support the innovative chefs and foodservice professionals who are helping drive the growing demand for internationally-influenced cuisines,” McCormick For Chefs Executive Chef Kevan Vetter adds.

“With their passion for food and our insight on flavor, the opportunities for menu innovation are endless.”

The McCormick Flavor Forecast has proven to be successful in serving as a catalyst for flavor innovation, playing an important part in moving edgy ingredients into mainstream popularity. Examples include:

  • Chipotle: highlighted in the 2003 Flavor Forecast; at that time, most weren’t aware of this chili pepper or even how to pronounce it. Today, chipotle can be found on menus everywhere, from fast food outlets to upscale dining establishments. In fact, menu mentions of chipotle increased by 54 percent from 2004-2010.
  • Cocktail-Inspired Meals: first identified in the 2008 Flavor Forecast; today, alcohol-inspired dishes, and even entire themed menus centered around a particular alcohol flavor, have grown in popularity in restaurants everywhere, with a recent emphasis on craft brews and bourbon.

Staying on top of trends is essential to the culinary industry as it gives us a clear pulse on how today’s culture is impacting food choices,” says American Culinary Federation President Michael Ty, CEC, AAC.

McCormick has proven time and again to be a leading trend information resource. We especially look forward to seeing their Flavor Forecast, which pushes the boundaries of what is possible with food and gives us a flavor roadmap for the future.”

Upon finalizing the Flavor Forecast, McCormick delivers custom presentations to more than 100 foodservice operators providing recommendations on how to best incorporate the flavors into their menu offerings.

To explore the future of flavor with inspired recipes, photos and video, visit

News and information presented in this release has not been corroborated by WTWH Media LLC.