Marketing Vitals, an award-winning restaurant analytics company helping turn data into dollars for over 130 brands, announced Thursday they will be enhancing their platform to include demographic & psychographic data from Zipscene. By partnering with the largest, most detailed consumer dataset for all restaurant types, Marketing Vitals will give their customers the added ability to enhance their guests’ dining behavior segmentation with added demographic and psychographic information. 

“We help restaurants gather and analyze data to help predict consumer behavior that will drive frequency,” says Rom Krupp, Founder & CEO of Marketing Vitals. “By adding the Zipscene features, we are elevating this ability even further.” Krupp said the integration will be rolled out in phases with plans to demonstrate the first phase at the 2018 National Restaurant Association Show in Chicago.

 For the past 4 years, Marketing Vitals has been helping restaurants optimize decision-making through relevant big data. With measurable results, Marketing Vitals has impacted the growth of brands across marketing and operations by improving the guest experience while simultaneously increasing employee retention through gamification and community relations with their mobile application, IncentiveMe!.

“By integrating our BEHĀVRL 2300 customer data with the Marketing Vitals platform, customers will be able to create unlimited consumer segments against up to 300 demographic and psychographic data points and 2300 item-specific affinities,” saysColin Klayer, Chief Product Officer at Zipscene. “Brands will have access to various transactional behaviors including spend, frequency, and category or item purchasing across distinct segments of consumers.” Because they both easily connect to over 20 of the most popular POS systems, Zipscene is able to bring a seamless technology integration to Marketing Vitals’ customers.