While the restaurant industry has recently been dominated by mobile apps that offer consumers a one-stop-directory of restaurant options, individual brands in the industry, such as Mama Fu’s Asian House, are realizing the power of concept-specific mobile apps. Partnering with Punchh Mobile CRM, Mama Fu’s has developed their own app in order to directly drive consumer interaction and loyalty.
In conjunction with the launch of the new mobile application for iOS and Android on February 19th, Mama Fu’s Asian House is rolling out a complete technology overhaul on the brand, including a new website and online ordering platform. The new website will feature updated branding, healthy dining, and nutritional content and will serve as the foundation for consumer facing interaction, driving customers and Mama Fu’s Funatics Club members to the mobile application.
Launching the new mobile app with Punchh Mobile allows Mama Fu’s to use its existing technology while incorporating new features through the flexible platform offered by Punchh Mobile. Serving as the primary platform for all customer interaction, Mama Fu’s is transitioning much of its web content to the new application in order to simplify and create new avenues for consumer interaction. Features of the Mama Fu’s mobile app include:
- Online ordering
- Funatics Club loyalty program
- Store locator
- Full menus
- Mama Fu’s news and special offers
- Facebook referral
“We know from extensive research that our customers are tech savvy and prefer electronic communication,” says Randy Murphy, president and CEO of Mama Fu’s. “Going mobile with our new app for iOS and Android phones keeps us highly relevant in the fast casual space and greatly simplifies the customer experience for our Funatics. The more enjoyable we make coming to Mama Fu’s, the more often those customers will return.”
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