Dawn Professional, a provider of foodservice cleaning solutions, announced the launch of the “Make Your Restaurant Shine” contest, awarding one U.S. restaurant $20,000 toward business improvements and a one-on-one expert consultation with restaurateur and “Top Chef” star Chef Spike Mendelsohn. The award can be used to update kitchen equipment, make cosmetic improvements, or implement other business-driving investments that may have been put off during the down economy. Restaurants owners can apply online now through April 12.
“Last year, restaurant industry traffic experienced the sharpest decline since 1981, so we understand what our customers are going through,” says Eric Hetrick, director of P&G Professional. “We’ve been a trusted part of the restaurant industry for decades and saw an opportunity to give back to this community by helping restaurants emerge from the recession stronger than ever. The program is a direct extension of our commitment to providing trusted products and resources that help restaurants succeed.”
Dawn Professional partnered with “Top Chef” star Chef Spike Mendelsohn on the launch of this program because, as an experienced restaurateur, he understands the importance of all ingredients in running a successful business—including everything from food and staff to presentation and cleanliness. In fact, having started in his family’s restaurant business as a dishwasher, he especially values using trusted, powerful products that can make a big difference in the kitchen.
“I’ve been using Dawn Professional in my restaurant, The Good Stuff Eatery in D.C., for years,” says Chef Mendelsohn. “As I get ready to open my second restaurant, I am again going through the process of vetting and securing only the best partners and resources. I’m looking forward to working with the brand to share the expertise I’ve gained with restaurateurs looking to establish themselves, build a reputation for their food, and grow their business.”
The winner of the “Make Your Restaurant Shine” contest receives: a $20,000 check toward restaurant improvements; a one-on-one consultation with Chef Spike Mendelsohn at the winner’s restaurant to provide recommendations on how to use the prize and to share best practices on running a successful business today; and a paid trip for four adults to the 2010 National Restaurant Association show in Chicago, where the winner can attend educational seminars and partner with industry peers.
