Main Event

To make its Saber Day celebration even cooler, Main Event is revealing a special Beat Saber ICEE that mixes Blue Raspberry and Cherry flavors.  

Main Event Celebrates Debut of New VR Video Game and ICEE

Main Event announced that it will exclusively debut virtual reality (VR) game, Beat Saber, at its 43 centers nationwide. 

Officially launching on August 30 during Labor—a.k.a. Saber-Day weekend—MainEvent guests can step into a futuristic world with Beat Saber, the award-winning VR rhythm game in which players slash the beats of adrenaline-pumping music as they fly toward the player. The game includes several songs and five levels of difficulty. Players use VR motion controllers to wield a pair of lightsabers, which are used to slash the corresponding blocks. Beat Saber is currently the No. 1 single-player VR game in the world.

“We don’t know if we can officially change the name of this weekend from Labor Day to ‘Saber Day,’ but inside Main Event centers this weekend, our guests are certainly in for a life-changing experience with Beat Saber,” says Sarah Beddoe, chief brand officer, Main Event. “We are constantly pushing innovative ways to treat our guests to experiences they can’t get anywhere else, and by being the first family entertainment center in the country to introduce Beat Saber, we think we’ve done just that.”

To celebrate the debut of Beat Saber, guests who sign up to become a MainEvent member during “Saber Day weekend,” August 31-September 2, will receive a free game of Beat Saber. In addition, to make its Saber Day celebration even cooler, Main Event is revealing a special Beat Saber ICEE made with the perfect mix of Blue Raspberry and Cherry flavors.  

“Labor Day weekend is already one of the busiest times of the year at Main Event, so we thought what better way to put our own twist on the ‘Saber Day weekend’ than to add a special drink concoction to the celebration,” says Mark Boyton, director of menu innovation, Main Event.  

Beat Saber is the latest VR game available at Main Event. The entertainment brand also features popular games like HOLOGATE and Virtual Rabbids: The Big Ride at select centers.

Each Main Event center consists of state-of-the-art bowling, multi-level laser tag, billiards and an innovative games gallery featuring more than 100 of the latest interactive arcade games—all under one roof—creating a multi-sensory gaming experience like no other. Whether looking for a chef-inspired casual dining experience—with delicious shareables like wings, loaded nachos, oven-baked artisan pizza and more in a full-service American-fare grill—or handcrafted cocktails in a high-energy sports bar surrounded by big screen TVs, Main Event is a fun place to hang out, watch the big game and challenge friends to a game or two.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.