Lunchbox, a growing omnichannel platform simplifying digital ordering for restaurants, announced the appointment of former Toast director, Sarah Kabakoff, as VP of Solutions. In her new role, Kabakoff will oversee Lunchbox’s go-to-market strategy as the company aims to unburden restaurants from the financial strains of third-party platforms. With 24 years of experience in developing and executing tech-driven solutions for restaurants of all sizes, Kabakoff will be instrumental in driving widespread adoption of the Lunchbox platform following a period of accelerated growth since its recent $2 million seed funding round.
“Lunchbox’s focus on personalized guest experience is bringing sales and data back where it belongs - in the hands of the restaurant, not third parties,” says Kabakoff. “Lunchbox is poised to become the leader in digital ordering with their powerful enterprise-grade software and amazing customer experience, and I’m excited to join them as they continue to challenge the status quo in the restaurant industry.”
As the former Director of Enterprise Solutions Engineering at Toast, Kabakoff’s experience includes delivering enterprise-level solutions that allow brands like Jamba Juice, ThinkFoodGroup and B.Good to scale their businesses and simplify complex challenges. At Toast, she led the enterprise solutions team in driving initiatives for digital strategies, customer data analytics, restaurant operations, and point of sale. She was recently recognized for her work in Hospital Technology’s Top Women in Restaurant Technology list. Kabakoff also brings representation for the LGBTQ+ community to Lunchbox’s diverse team and has served as the Board Vice President of Heartland Trans Wellness group in Cincinnati, OH.
“Sarah brings a highly valuable skill-set that will be integral to the next phase of our growth,” says Nabeel Alamgir, CEO and Co-Founder of Lunchbox. “We are excited to learn from her experience from Toast and NCR, two companies we respect and want to emulate. Adding her to the company is going to propel us to our next phase. I also hear she is amazing in Vegas, especially at the baccarat table, which means she will crush our industry trade shows.”
Lunchbox recently raised $2 million in seed funding from 645 Ventures and Primary Ventures to scale the growth of their platform, which aims to simplify omnichannel ordering for smaller restaurants. The company plans to rapidly grow their team and scale their product offerings in order to help restaurants achieve reclaim lost revenue from the disparate third-party digital ordering system. Lunchbox also recently partnered with Eniac to create Help Main Street!, a platform that allows consumers to order online, buy gift cards, or donate directly to provide critical cash support for restaurants during the COVID-19 crisis. Since launching, the platform has added more than 120,000 local businesses and raised over $516,000 to date.
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