Left Field Holdings, LLC, a Miami-based franchisee of LIME Fresh Mexican Grill, announced the opening of a new LIME restaurant in the same South Beach location where the brand was originally launched in 2004. Located at 1439 Alton Road in Miami Beach, LIME is scheduled to open the 800-square-foot restaurant in January 2018.
“We have been looking for a location on South Beach for some time now,” says Grant Gussin, President of Left Field Holdings. “We are so excited to return to the same location where it all began and to be back on the Beach.”
LIME represented the vibrant and food-conscious culture of South Beach and quickly became a local favorite, with lines of hungry people vying for a taste of the Fresh Mex restaurant. As the brand expanded, LIME continued to maintain its neighborhood appeal with its engaging staff and fun, dynamic atmosphere. With ingredients sourced daily from local vendors, on-site preparation and a freshness that was unmatched, LIME set a new standard for the fast-casual Mexican segment.
To celebrate LIME’s return to South Beach, this new location will go back to its roots by offering the original 2004 menu and pricing for two weeks, the original uniforms worn by the restaurant staff—and images will adorn the walls commemorating the people and events that defined 2004. Guests will enjoy a journey back in time to when LIME was first launched—South Beach Born and Raised!
“In addition, after 14 years, several of LIME’s original South Beach employees, who are now working at other LIME locations throughout Miami-Dade County, will be returning to work at the original location,” adds Gussin. “We pride ourselves on our dedication to both our employees and our guests.”
The South Beach location will be open Sunday through Thursday from 11 a.m. to 10 p.m. and Friday and Saturday 11 a.m. to 11 p.m. LIME Fresh South Beach will offer Mexican-inspired dishes made with quality ingredients, including non-GMO beans, all-white-meat chicken and fresh produce. Ingredients are sourced daily from local vendors and prepared without the use of microwaves or freezers. The menu will feature homemade guacamole, queso dip, nachos, tacos, burritos, salads, soups and our award-winning margaritas. Also featured is Lime’s signature Fresh Salsa Bar, offering at least 8 homemade salsas prepared daily and an extensive selection of unique bottled hot sauces.
Left Field Holdings currently owns and operates three LIME restaurants in Downtown Dadeland, Doral Court Plaza and West Kendall with additional locations scheduled to open in South Beach, Midtown Miami, North Miami, Brickell and Aventura in the coming months.
In 2016, EverFresh Endeavors LLC purchased LIME and has renewed its core mission to elevate the standard of the Mexican fast-casual segment by providing guests with unparalleled customer service and fresh, quality ingredients, and a spirited atmosphere. LIME Fresh Mexican Grill currently has seven locations throughout South Florida (Downtown Dadeland, West Kendall, Doral, Pembroke Pines, Plantation, West Boca Raton and Palm Beach Gardens), plus on-campus locations at the University of Miami and Texas A&M University. Seven additional LIME locations are slated to open in South Beach, Midtown Miami, West Palm Beach, Dania Beach, North Miami, Brickell and Aventura in the next 24 months.