Lettuce Entertain You Restaurants and DoorDash announced a first-of-its-kind partnership with Storefront, DoorDash’s online ordering platform. This new technology has been pivotal for the restaurant group in creating a cohesive first-party online ordering experience for guests looking to enjoy pickup or delivery that is as seamless and enjoyable as dining in any Lettuce restaurant nationwide.
Two new innovative Storefront integrations will enhance the online ordering experience for customers. Lettuce Entertain You diners can now earn loyalty points and redeem rewards dollars directly from the LettuceEats app or Lettuce.com through Paytronix. Carat from Fiserv will enable diners ordering in-app or online to pay with Lettuce Entertain You gift cards for carryout and delivery orders.
To begin earning and redeeming of Frequent Diner Club Points and Rewards Dollars, guests can simply visit Lettuce.com or open the LettuceEats app, search for their desired restaurant, sign in to their Frequent Diner Club account, and place an order. Once at checkout, members will earn points on the subtotal and if diners would like to redeem Reward Dollars, they can choose to use them in the moment or maintain them for a future order.
“We are thrilled to partner with DoorDash to be able to offer our Frequent Diner Club Members the chance to earn Frequent Diner Club Points and redeem Reward Dollars on all carryout and delivery orders for the very first time,” says R.J. Melman, President of Lettuce Entertain You Restaurants. “It’s important to us to be able to offer the same hospitality that we offer in our restaurants to our guests at home and through this partnership, we have been able to make the online ordering process quick and easy. We have seen a steady increase in carryout and delivery orders, with more than 40% of new guests ordering from us each week.”
On average, restaurants using Paytronix see an 18% increase in order frequency when paired with a loyalty program. This holds true for Lettuce Entertain You as Frequent Diner Club Members have increased their frequency of visiting or ordering an average of 2.5 times over the last three months, according to Lettuce, which is the highest Lettuce has seen for their full-service restaurants since the program started.
“Lettuce Entertain You is highly regarded for providing an incredible in-person dining experience, regardless of the restaurant concept a guest chooses,” says Ryan Parietti, Head of US Restaurants at DoorDash. “We’re proud to support the restaurant group in further extending this experience through Storefront integrations with Paytronix and Fiserv, further unifying the ordering process for guests looking to enjoy delicious meals in the comfort of their own home.”
Leveraging technology to enhance hospitality is key. Lettuce Entertain You is excited to offer the same level of hospitality to their guests at home, as they do in their dining rooms.
