Ledo Pizza Promotes Will Robinson to CMO

Ledo Pizza announced that the company has promoted Will Robinson from vice president of marketing to chief marketing officer.

Robinson has over 20 years of restaurant marketing and operations experience at Ledo Pizza. In 1996, he began working as a server for the Maryland-based pizza brand before joining the Ledo Pizza Corporate Office in 2000 as marketing specialist. In just eight years, Robinson was elected vice president of marketing, a position he held for the next 12 years. In addition, he previously served as Chairman of the Restaurant Association of Maryland Education Foundation and is currently on the Executive Committee for the Restaurant Association of Maryland.

“We are very fortunate to have such a loyal and dedicated person like Will on our Ledo Pizza team,” said President Jamie Beall. “He is an incredibly hard worker and is very deserving of this promotion. I look forward to watching him take our marketing team, and our brand as a whole, to the next level.”

In his new role, Robinson is responsible for direct oversight of Ledo Pizza’s annual sales and marketing budget, management of franchise partners and multiple third-party marketing vendors, as well as leadership and review of direct reports and vendors. As an expert in social media, TV, radio and print production, Robinson manages more than 1 million media touch points per week.

“I am very excited to take on this new position at Ledo Pizza,” Robinson said. “Ledo is a unique brand rich with history, and I am proud to have been a part of it for over 20 years. I am honored to become the leader of such a dynamic department. I can’t wait to strengthen my relationships with franchisees and vendors, and continue to tell our brand’s story through effective, strategic marketing.”

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