Taffer’s Tavern, the restaurant concept created by award-winning hospitality expert and world-renowned business consultant Jon Taffer, signed its first multi-unit franchise agreement to bring five locations to Georgia. Featuring a high-volume, hoodless/ventless restaurant format with a small footprint, Taffer’s Tavern disrupts the casual dining segment by leveraging the latest technology to produce high-quality food and beverage offerings without the need for a commercial kitchen. The first franchise location is anticipated to open in Atlanta by next summer.
The concept’s Georgia franchise partner, Five Guys Taverns, LLC, signed a multi-unit deal to bring to life a concept that builds on Taffer’s decades of hands-on consulting experience and offers a best-in-class beverage program coupled with the most interesting, delicious bar fare. With a streamlined kitchen design and advanced food preparation methods, Taffer’s Tavern requires less space and fewer employees than traditional casual dining restaurants.
“We were immediately drawn to the idea of ‘tavern dining’ and creating a gathering place for people that provides unique, superior menu items at an affordable price,” says Hemant Suri, new Taffer’s Tavern franchisee and member of Five Guys Taverns, LLC. “Jon has managed to engineer a restaurant concept that streamlines operations without compromising the food quality, and we are thrilled to be the first franchisees for this break-out brand.”
Leveraging his extensive industry knowledge and business acumen, Taffer has defined a “new casual” dining experience and franchise offering with Taffer’s Tavern. To facilitate growth for the emerging brand, Taffer has partnered with Fransmart, the industry-leading franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries, and Qdoba Mexican Grill, as the exclusive franchise development partner for Taffer’s Tavern.
“Taffer’s Tavern is my solution to the inefficiencies and pain points associated with the restaurant industry that I have witnessed over the years,” says Taffer. “By reimagining traditional operations and eliminating the need for costly hood and ventilation systems, Taffer’s Tavern will disrupt the industry, enable franchisees to maximize their investment and deliver a first-rate dining experience. Georgia is a prime market for the first Taffer’s Tavern concept and I look forward to working with Five Guys Taverns, LLC to bring my vision to Atlanta—and beyond.”
Together with Fransmart, Taffer is currently seeking experienced franchisees to continue bringing the Taffer’s Tavern concept to the 50 largest media markets throughout North America.
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