Johnny Rockets has opened a new 1,250-square foot restaurant at East River Plaza in East Harlem, New York.
The location joins approximately 20 other New York City-area Johnny Rockets restaurants, including four at Yankee Stadium and a location at South Street Seaport, which opening on the company's 25th anniversary last June.
A combined-concept venue, Johnny Rockets partnered with Kafeteria Eatery and Sports Bar to offer guests a variety of family-friendly dining and entertainment options. With seating for 85-120 guests inside and outside, the brand shares seating space on the upper level with the sports bar, while Kafeteria's full-service deli is located on the lower level.
To further support the community's revitalization efforts, many of Johnny Rockets' employees were hired through East Harlem-based STRIVE to give motivated members of at-risk populations an opportunity to succeed in the workplace and in society.
The new East River Plaza restaurant boasts contemporary architectural elements from the company's new design prototype unveiled earlier this year.
"Like the city, our new restaurant is sleek, sophisticated, and edgy," says Johnny Rockets franchise partner Craig Sheikowitz, who previously managed Johnny Rockets restaurants in North Charleston, South Carolina, and Hicksville and Deer Park, New York. "With its vibrant colors, streamlined footprint, and liberal use of chrome, it fits beautifully into this thriving, family-focused community."
In addition to Johnny Rockets' signature menu items, the new reestaurant offers appetizer specifically designed for New Yorkers' unique taste preferences. Fried Pickle Spears with ranch, All-American Sliders, Fried Mac and Cheese Wedges, Rocket Nachos, and Mozzarella Sticks with Marinara join the hamburgers, American fries, shakes, and sandwiches that have made Johnny Rockets such a popular concept for the past 26 years.
The new location is located on East 116th Street. Guests in a hurry can purchse food at the to-go window on the ground level, while those with a bit more time can enjoy their meals in the dining area on the second floor.