In recognition of National Shake Month this September, Johnny Rockets, one of America’s favorite purveyors of the frozen treat, is celebrating with a series of events highlighting its signature shakes – most notably the launch of their new Extreme Shake line with the Extreme Candy Explosion Shake.

The Extreme Candy Explosion Shake– the brand’s latest dessert offering – is made with premium ice cream blended with whole milk and chocolate syrup and served in a glass adorned with frosting, M&M’s and peanut butter cups. The creation is then topped with whipped topping, chocolate syrup drizzles and pretzel sticks, for an over-the-top indulgence that’s perfect as a stand-alone treat or as an extravagant ending to a delicious meal.

“Johnny Rockets is synonymous with milkshakes and fun, so it’s only right that we pull out all the stops in celebration of National Shake Month,” says Linda Sangiacomo, Senior VP of Marketing, Johnny Rockets. “This exciting indulgence will only continue to build upon our extensive lineup of quality shakes.”

The celebration continues September 9 through 26, when Johnny Rockets will host “Shake Time” Happy Hours. Guests can enjoy any of the chain’s Original and Deluxe shakes at half price between the hours of 2 p.m. and 5 p.m., Mondays through Thursdays at participating locations.

Throughout the month, Johnny Rockets will also host a “Shake, Sip & Smile” photo contest where consumers who share photos of themselves enjoying a shake are entered to win an Extreme prize. The winner of the contest will win a cash prize of $250, free shakes for a year and other fun Johnny Rockets goodies. Fans can enter the contest by submitting their photos online or by tagging @johnnyrockets and using the hashtag #NationalShakeMonth.