As CEO, Reichenbach, 44, will work with the JBF staff and the board of trustees in directing the strategic, programmatic, financial, and management operations of the James Beard Foundation. Her responsibilities will include overseeing the James Beard Foundation Awards; the JBF Women’s Leadership Programs; the James Beard House dinners and events around the country; the Foundation’s scholarship programs; and the JBF Impact Programs, which include the Chefs Boot Camp for Policy & Change, the JBF Food Summit, and the JBF Leadership Awards.
“It’ll be a privilege to explore new ways for the Foundation to be at the forefront of the culinary conversation, advocate for its wide-reaching initiatives, and provide support to this unique community of change agents,” says Reichenbach, who will report to the JBF board of trustees. “I am greatly looking forward to working with the Foundation’s dedicated staff in strengthening its role as an indispensable organization for culinary leaders around the world.”
At CJJR Consulting, Reichenbach’s clients included New York Public Radio, NBCU, and Samsung. Prior to that, she was EVP of Strategy & Business Development for both AMC Networks and BBC Worldwide. At the BBC, she was responsible for the development and implementation of corporate and divisional strategies; developed the organization’s global commercial strategy; and led strategy for BBC’s television arm. Her accolades include CableFAX’s “Most Powerful Women in Cable,” Multichannel News’ “Women to Watch,” and Management Today’s “35 Women Under 35.” Reichenbach has a B.A. from Oxford University and completed the Advanced Management Program from Harvard Business School.