Kellogg's Away From Home is expanding their existing partnership with Sodexo to deliver a plant-based, meat-like experience with the new Incogmeato by MorningStar Farms Burger Patties at more than 3,000 locations. Sodexo, the world's leading provider of catering, hospitality and food retail services, already serves the Spicy Black Bean Burger by MorningStar Farms. The company is excited to meet the increasing demand for both plant-based and meat-like options.
Incogmeato by MorningStar Farms is a new line of next-generation plant-based protein that looks, cooks and tastes just like meat. Incogmeato Burger Patties offer 19 grams of 100 percent plant-based protein and sizzle, sear and taste just like beef. The patties are a good source of iron and an excellent source of fiber, B12 and protein.
"We're excited to expand our partnership with Kellogg's Away From Home to offer our meat-loving customers a plant-based protein, who want to make more sustainable and plant-based choices without sacrificing what they love about meat," says Rob Morasco, Senior Director of Culinary Development at Sodexo. "More people are exploring plant-based food options and we've seen a growing demand in our industry. Sodexo is committed to a deep understanding of foodservice trends, which allows us to satisfy more of our guests with options that meet consumer demand in an ever-evolving environment. Plant-based meat alternatives also support Sodexo's carbon reduction goal to reduce operational and supply chain carbon emissions by 34 percent by 2025, a commitment of our Better Tomorrow 2025 plan."
While two-thirds of Gen Z and more than half of Millennials say they're interested in plant-based protein, one size does not fit all. Sixty percent of those surveyed prefer plant-based proteins, like the MorningStar Farms Spicy Black Bean Burger, while the remaining 40 percent actually prefer a 'just-like-meat' experience. Sodexo's choice to add the Incogmeato Burger Patties to its menu satisfies the latter by delivering a meat-like experience that guests can feel good about.
"Our Incogmeato lineup is a delicious plant-based solution for Sodexo's guests who are craving a truly meat-like experience," says Zach Ramos, General Manager, Kellogg's Away From Home. "We are proud to offer our operator partners go-to plant-based options that give their guests what they're craving—especially as consumer demand for just-like-meat products continues to grow."
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