IHOP Restaurants unveiled its newest limited-time French toast innovation Monday in partnership with iconic King's Hawaiian sweet bread. The unexpected pairing puts a tropical spin on the breakfast favorite by taking the fluffy sweet rolls that are beloved around the world, dipping them in vanilla batter, and grilling them until golden brown. This latest menu creation from IHOP restaurants is available nationwide until June 10 in three sweet and one savory varieties: Original King's Hawaiian French Toast, Strawberry Banana, Cinnamon Toast, and the Big Island Breakfast Stack, an IHOP-ified version of a hearty breakfast sandwich.
"Sixty years ago, the IHOP founders were inspired to bring all-day breakfast to tables across America after sampling some of the delicious pancake flavors native to Hawaii," says Chef Nevielle Panthaky, Vice President, Culinary at IHOP. "This newest creation honors those early beginnings. We had a lot of fun working with the King's Hawaiian team and taking their iconic and craveable sweet bread and combining it with some of our most mouthwatering ingredients—like warm cinnamon spread, cream cheese icing and sweet lingonberries. The result is a line-up of exciting new menu items that are unexpected and showcase our creativity when it comes to making other breakfast classics as craveable as our pancakes."
The new lineup of King's Hawaiian French Toast from IHOP includes:
- Original King's Hawaiian French Toast—Two King's Hawaiian Original sweet rolls sliced, dipped in our signature vanilla batter, French toasted and topped with real butter and powdered sugar
- Strawberry Banana—Two King's Hawaiian Original sweet rolls sliced, French toasted and topped with glazed strawberries and fresh, sliced bananas
- Cinnamon Toast—Two King's Hawaiian Original sweet rolls sliced, French toasted and topped with warm cinnamon spread and sweet cream cheese icing and sprinkled with cinnamon and sugar
- Big Island Breakfast Stack—Four King's Hawaiian Original sweet rolls sliced, French toasted and filled with sliced ham, Swiss cheese, sweet lingonberries and two fried eggs—all served with a choice of golden hash browns or two Original Buttermilk Pancakes
IHOP is partnering with King's Hawaiian, the sweet bread expert during its milestone anniversary year as a nod to its tropical roots. In 1958, brothers Al and Jerry Lapin opened the first International House of Pancakes location in Toluca Lake, California after a trip to the Big Island, where a meal of pancakes served with coconut syrup inspired them to create a new all-day breakfast destination.
The latest IHOP menu launch will be supported by a creative campaign developed by the brand's advertising agency, Droga5, and includes a TV spot shot by actor, comedian, musician, writer and director Eric Wareheim, one half of the comedy duo Tim & Eric. The ad is a playful take on a father and daughter birdwatching in a forest only to excitedly spot exotic new breakfast items—King's Hawaiian French Toast from IHOP. The discovery of their rare find is pointed out by a rugged Breakfast Hunter played by well-known actor Don Swayze. The 30-second TV spot can be seen here.
The campaign will also include digital and social media activations that echo the commercial's irreverent and eccentric tone, including a social video series that teaches fans how to perfect their "breakfast calls" to ensure that they, too, are able to discover the new King's Hawaiian French Toast at IHOP.
King's Hawaiian French Toast from IHOP is available for a limited time at participating IHOP locations nationwide now through June 10. The new menu items can be enjoyed on their own or as part of a combo meal with a choice of eggs, bacon, ham, sausage, hash browns and more.
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