IHOP announced the debut of an online shop by BAMKO that pays homage to the most delicious dish of all time—pancakes. From statement-making clothing to playful accessories—including exclusive holiday sweaters, kids gear and collectible pins—the online store was created so that all-day breakfast fans everywhere could show off their passion for pancakes. Easy-to-wear, the head-to-toe 2018 Winter PancakeWear Collection ranges in price from $5 to $65 and includes:
- Bright and cheery holiday sweaters
- Cheeky tote bags with inspired sayings like, “Be the pancake you want to see in the world”
- Soft, pancake-themed socks
- A breakfast line-up (and IHOb Steakburger) of enamel pins
- Retro-inspired T-shirts and baseball T’s for kids and adults
- Pancake-obsessed sweatshirts and trucker hats
- Breakfast-centric lounge pants and zip-up one pieces
Additionally, a portion of the proceeds from the sale of every lounge pant and one piece this holiday season will benefit children’s health and wellness charities, including Children’s Miracle Network Hospitals.
“There’s a universal, deeply-rooted love for pancakes—and that was really the inspiration for a line of IHOP clothing and accessories that celebrate the best food ever,” says Stephanie Peterson, executive director of communications. “We have so many fans who are just as passionate about pancakes as we are, and PancakeWear was created specifically with them in mind. Each piece in the collection—like cozy sweaters featuring ‘snowing pancakes’ and boldfaced trucker hats—was designed to show off your individual style, bring a smile to your face, and start a conversation.”
Earlier this year, IHOP piloted selling a small selection of socks and loungewear on eBay in celebration of its 60th anniversary and as part of its annual Pancake Day charity event. To launch the PancakeWear Shop, IHOP collaborated with BAMKO, experts at creating distinct retail sites, merchandise, and packaging. Starting today, fans can get their hands on PancakeWear clothing and accessories by visiting www.shoppancakewear.com.
“We are ecstatic about the opportunity to work with IHOP,” adds Brett Marz, co-founder, BAMKO. “IHOP is all about doing the unexpected, which matches perfectly with our mission at BAMKO, and is what makes this an exciting collaboration. Together, we’re going to create unique and innovative merchandise that further enhances the already iconic IHOP brand and invigorates the legions of passionate IHOP fans around the world.”
Since the brand is known for creating unexpected menu items, events and campaigns, shoppers can anticipate new PancakeWear items added throughout the year that let their pancake personality shine through. Be the first to know about new collections before they drop, along with other offers and news from IHOP, by signing up for Pancake Revolution.
