IHOP Launches First Afternoon Value Menu in Brand History

September 28, 2020

IHOP is introducing its first afternoon and evening-focused value menu with the launch of IHOPPY Hour, available beginning Monday at select IHOP dining rooms across the country.

Every day from 2 to 10 p.m. or longer, guests can visit their local IHOP during the afternoon and evening hours and choose from a wide variety of popular menu items, including entrees for $5 ($6 in some markets), $3 Snacks & Sides, and beverages for $1 or $1.50.

“We created IHOPPY Hour as a way to provide folks with affordable opportunities to pancake together under our blue roof even more often,” says Jay Johns, president at IHOP. “We recognize that these are challenging times, and our belief is that, regardless of what’s going on in the world, we all deserve a little happiness, or ‘hoppiness’ as we like call it. By offering these fan favorite menu items at unbeatable prices seven days a week, we hope to make every day just a little hoppier.”

IHOPPY Hour will continue to roll out to additional IHOP restaurants over the coming weeks. IHOPPY Hour will also be available for to-go orders at select locations.

IHOP

The full menu lineup includes:

Everyday $5 or $6 Meals

Chicken & Pancakes: Four all-natural, buttermilk crispy chicken breast strips and three fluffy buttermilk pancakes. Served with choice of buttermilk ranch, honey mustard or IHOP Sauce for dipping.
The Classic Steakburger: All-natural, USDA Choice, Black Angus beef Steakburger with American cheese, lettuce, tomato, red onion, pickles & our signature IHOP Sauce. Served on a buttery, grilled Brioche bun with a side of French fries, onion rings, or two buttermilk pancakes.
Buttermilk Crispy Chicken Sandwich: All-natural, buttermilk crispy chicken breast, American cheese, custom-cured hickory-smoked bacon, lettuce, tomato, red onion, pickles and our signature IHOP Sauce on a buttery, gilled Brioche bun. Served with a side of French fries, onion rings, or two buttermilk pancakes.
Quick 2-Egg Breakfast: Two eggs your way, hash browns, two bacon strips or two pork sausage links & toast.
Ham & Cheese Omelette: Diced ham, shredded Jack & cheddar cheeses, and white cheese sauce. Served with 3 World Famous buttermilk pancakes.
Classic Breakfast Sandwich: Scrambled eggs, bacon and American cheese on a buttery, grilled Brioche bun. Served with a side of hash browns, French fries, or 2 buttermilk pancakes.
Italian Cannoli Pancakes: Two buttermilk pancakes rolled & filled with sweet Ricotta cream & chocolate pieces, topped with crunchy cannoli pieces, chocolate chips & crowned with whipped topping.

Everyday $3 Deals

Mozza Sticks: Six crispy Mozzarella cheese sticks served with marinara.
French Fries & Onion Rings Sampler: A generous helping of onion rings and French fries served with IHOP Sauce.
Original French Toast: Four triangles topped with real whipped butter & dusted with powdered sugar.

“Now more than ever, everyone deserves a little hoppiness and there is truly something on this menu to satisfy every craving and every appetite at a very affordable price,” says Brad Haley, CMO at IHOP. “From pancakes to burgers and much more, our 8-hour or longer IHOPPY Hour should get everyone to discover a new way to spell happiness.”

IHOP has added enhanced health and safety protocols in accordance with CDC, FDA, and state and local guidelines. To learn more about IHOP’s COVID-19 response, visit ihop.com/covid-19-response. Additionally, not all restaurants are open for dine-in service. To confirm if your IHOP restaurant is open for dine-in service, call your local restaurant.