“Breakfast and laid-back loungewear just go together at IHOP so we thought it would be fun to design a limited-edition merchandise collection that reflects the spirit of brand and what we see in our restaurants all the time—people in pajamas enjoying pancakes,” says Stephanie Peterson, executive director, communications at IHOP. “PancakeWear by IHOP was launched to celebrate our 60th anniversary as a brand, but also to do a lot of good for our largest charity partner Children’s Miracle Network Hospitals. A portion of proceeds from every sale of our breakfast-inspired one pieces, lounge pants and socks directly supports CMN Hospitals and the more than 10 million kids that are treated every year at their 170 affiliated facilities.”
This year, IHOP aims to raise $5 million for children’s charities dedicated to treating and eradicating life-threating illnesses during its annual giving effort. The centerpiece of the campaign, IHOP National Pancake Day took place last week and served as the largest one-day donation event for the campaign. Guests can contribute by purchasing PancakeWear by IHOP (price varies by product), available until sold out, or by making an on-check donation at any IHOP restaurant until March 31, 2018. Since 2006, IHOP, its franchisees and guests have raised more than $30 million for charity partners.