Hospitality Brokerage Firm Sofranko Advisory Group on Pace for Record Year

The Sofranko Advisory Group (SAG) -- one of Pennsylvania’s leading hospitality brokerage, financing, consulting and liquor license firms -- is heading toward a record year in terms of the number of listings and sales of restaurants, beer distributors and liquor licenses. In conjunction with that, the Wexford, Pennsylvania-based company, now in its 21st year of operation, plans to open satellite offices in Harrisburg, Pennsylvania, during the third quarter of 2021 and Philadelphia, Pennsylvania, shortly after the first of the year.

In addition, SAG’s Pittsburgh office added two new agents. John Winter, a 10-year veteran of the beer industry, joined the company as Vice President of Business Development. And, Micah Grubbs, a business owner and consultant for the past 13 years, was named Director of Liquor License Services.   

Led by founder Ronald Sofranko, SAG has provided brokerage, financing, consulting and liquor license services related to restaurants, bars and beer distributors to clients throughout the state of Pennsylvania since 2000. Sofranko, one of the leading experts in the hospitality industry, has owned more than 25 restaurants and consulted on the opening of more than 100 others over the past 34 years. Currently, he is either partner or owner of eight restaurants in the Pittsburgh region. He left a corporate job in geophysics to open his first restaurant in 1987.

“This is tracking to be a record year for the Sofranko Advisory Group, and we expect 2022 to be a record-breaking year as well,” Sofranko says. “Statewide, we are receiving 100-plus inquiries a week from people looking to buy liquor licenses, buy restaurants, list restaurants and buy beer distributors.

“There is no other firm in the state of Pennsylvania that offers the variety of services we do or has the experience we do. That’s why we have been successful for 20 years and why we continue to experience growth. Adding agents and opening new offices in Harrisburg and Philadelphia will enable us to keep providing the superior level of service our clients have come to expect and appreciate.”

Sofranko firmly believes better days are ahead for the hospitality industry with the COVID-19 pandemic declining, restrictions lifted and restaurants are beginning to rebound.

“People are starting to dine out again, and they’re going to start coming out in droves,” he says. “I’m watching sales trends, and I see it every day in the financials and the numbers. You’re going to see this massive, Roaring 20s-style comeback. Restaurants are getting beyond the pandemic and focusing on the future, and we’re here to help them.”

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