Amplify Local Marketing has entered into an agreement with Hooters Restaurants to provide the chain with its sophisticated local marketing tool. Designed specifically for the restaurant industry, the subscription based, cloud application enables restaurant marketing teams to more efficiently build and manage local marketing initiatives from anywhere using a laptop, desktop, Apple iPad, or Android compatible tablet device. Amplify significantly streamlines this process by giving marketers and franchises easy access to centralized marketing content already pre-approved at the corporate level.
“Responding to the needs and nuances of the local market is often challenging and time consuming for restaurant brands,” says Todd Leach, one of Amplify’s partners. “The Amplify solution gives restaurant marketers the educational tools and relevant solutions needed to stay ahead of the competition and grow sales at the local level. Existing clients like Jack In The Box are seeing favorable results with our local marketing software solution. We’re certain Hooters will enjoy the same.”
“More flexibility is given to the local teams,” says Andrew Pudduck, vice president of Marketing for Hooters Restaurants. “Amplify even provides educational guides that identify appropriate strategies and tactics for a particular local marketer. Now if a competitor opens next door, we don’t have to scramble to figure out the right marketing response. Solutions have been provided on the tool. Just log in, grab, and go.”
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