Hooters announced the promotion of Monica Fleury to vice president of brand marketing. Fleury originally joined the company in 2013 and oversaw the collective brand execution across all channels and ensured consistent and effective brand communication and collaboration.
In her new role, Fleury will lead the growth of the HOA Brands marketing team, continuing to play an important role in generating brand awareness and loyalty for the iconic Hooters brand and Hoots Wings, a new and exciting fast-casual concept, through media and advertising, in-store design, partnerships, franchise marketing support and more. HOA Brands is the franchisor of the Hooters restaurant brand as well as Hoots Wings.
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