As foodservice operators plan for 2015, Heinz Frozen Soups is offering new tools and resources to help drive profit and traffic with soup.
“Heinz has been making frozen soups for more than 30 years, and we see the category as a promising opportunity area on operators’ menus,” says Chad Lichtenfels, associate director of marketing at Heinz Foodservice. “With our soup experience and resources, helping our customers with services and tools that enhance their business in this area is a natural extension of our partnership.”
Heinz’s proprietary online soup optimizer tool is a valuable resource for helping operators customize their soup rotation. Developed from extensive consumer research, the optimizer provides soup recommendations based on operation type as well as the preferences of consumers within the operator’s geographic region.
Other tools offered by Heinz include a profitability calculator, merchandising materials, preparation videos, and a variety of educational resources with tips to help drive traffic, increase check averages, and enhance the overall value perception of soups.
Garnishing and presentation strategies, pairing ideas, and soup-to-go programs are just a few of the covered topics.
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