Health-Ade Kombucha has partnered with Katrina Scott and Karena Dawn, the globally recognized wellness duo and co-founders of Tone It Up a healthy lifestyle brand and fitness community, to debut its first co-branded kombucha this summer. With their shared ethos that encourages individuality and personal wellness goals, Health-Ade and Tone It Up join forces to introduce Health-Ade’s organic and raw Bubbly Rose Superfood flavor nationally, on August 22.
“We’re thrilled to partner with fellow female entrepreneurs Katrina and Karena of Tone It Up. These amazing women encourage their tribe to unlock the healthiest, happiest version of themselves, and this collaboration celebrates our shared values of optimism and authenticity,” says Daina Trout, CEO and co-founder of Health-Ade Kombucha.
Part of Health-Ade’s Superfood line, Tone It Up’s Bubbly Rose features hawthorn berry, mangosteen and pink rose paired with Health-Ade’s original base kombucha (a mix of fermented organic black and green teas) for a flavor profile that is subtly fruit-forward and a touch tart. The new flavor joins Maca-Berry, Reishi-Chocolate and Power Greens, the other core flavors in the Superfood line, which feature functional and botanical ingredients.
“We’ve always loved Health-Ade and admired their commitment to using only the highest quality and organic ingredients,” says Scott. “We’re thrilled to partner with them and bring Bubbly Rose to stores so every Tone It Up girl can enjoy it!”
“We can’t wait to share Bubbly Rose with the Tone It Up and Health-Ade communities,” says Dawn. “When dreaming up this collaboration, we were inspired by the flavors we love like berry and rose. It’s also a play on rosé — a TIU girl fave! This will be the perfect drink to enjoy with girlfriends, on its own or to mix up a cocktail or mocktail!”
The new Tone It Up Bubbly Rose flavor will be available at Whole Foods in Southern California, Rocky Mountains, the North East, and select retailers and grocers nationally, as well as online via Health-Ade’s new e-commerce platform — the first dedicated online marketplace of any kombucha brand.
Health-Ade Kombucha is offered at a suggested retail price of $3.99/16 oz.
