Hard Rock International is kicking off its annual celebration of the life and music of the legendary Freddie Mercury by hosting "Freddie for a Week" from Thursday, September 5, 2019—Freddie Mercury's birthday—through Thursday, September 12, 2019.
In honor of the iconic frontman, Hard Rock Cafe locations around the world will offer a limited-time, Freddie-inspired milkshake and exclusive merchandise that benefits The Mercury Phoenix Trust, a UK charity created in memory of Freddie Mercury by Queen band members Brian May and Roger Taylor together with their manager Jim Beach to support the global fight against HIV/AIDS. Throughout the week, Hard Rock Cafe locations will be rocking in Freddie's honor with various themed events taking place for fans of all ages to come and celebrate.
Fans can head to Hard Rock to dig into a Freddie's Mustache Milkshake, a new limited-time menu item. This Freddie-inspired milkshake combines bourbon and dark rum with vanilla ice cream and dark chocolate sauce before being topped with white chocolate whipped cream and an iconic chocolate brownie mustache. The Instagram-worthy milkshake will also be available in a non-alcoholic version for fans of all ages to enjoy.
Guests looking to "break free" and look like the legend himself can purchase a wearable Freddie mustache in-restaurant or within and Rock Shop at participating Hard Rock Cafe locations while supplies last. Those trying to celebrate while wearing Freddie-inspired merchandise can stop by their favorite Rock Shop or visit https://shop.hardrock.com to purchase limited-edition t-shirts and a pin that features an iconic image of Freddie on stage.
"We are thrilled to extend our annual celebration that honors Freddie Mercury's memory as a legendary singer, songwriter and record producer by hosting 'Freddie for a Week' at Cafe locations worldwide," says Stephen K. Judge, president of Cafe Operations for Hard Rock International. "Our unique offerings inspired by the legendary Freddie Mercury provide an opportunity to give back to The Mercury Phoenix Trust in support of their philanthropic efforts and honor the mottos Hard Rock was founded on such as, 'Love All - Serve All,' 'Take Time to Be Kind' and 'All is One'."
The 2019 "Freddie for a Week" marks the seventh year Hard Rock Cafe and The Mercury Phoenix Trust have partnered to host this celebration, and the first time that it will extend for a full week.
"The Mercury Phoenix Trust is committed to honoring Freddie's memory, and we are thrilled to continue our enduring relationship with Hard Rock to celebrate Freddie's life and music," says Claudia Walker, head of The Mercury Phoenix Trust. "Seeing the success of the 'Freddie for a Day' initiative over the past several years has been incredibly rewarding, and we look forward to raising funds to promote HIV/AIDS awareness and fight AIDS worldwide with this year's 'Freddie for a Week'."
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