Hard Rock International and The Coca-Cola Company announced a partnership that will introduce Coca-Cola’s brand portfolio to Hard Rock Cafe locations worldwide beginning in 2020.
The announcement was officially made to a group of Hard Rock and Coca-Cola executives and partners on December 18 at the newly remodeled Hard Rock Cafe Atlanta, which features a brand-new bar, an expanded entry leading to the renowned velvet walkway into the Cafe and other improvements to fixtures throughout the venue. As part of the celebration, Stephen K. Judge, President of Cafe Operations for Hard Rock International, Wes Brand, General Manager of Hard Rock Cafe Atlanta and Kathleen Ciaramello, President, Foodservice and On-Premise for Coca-Cola North America, came together for Hard Rock’s iconic Guitar Smash and Coca-Cola’s signature Coke Toast to unite the two globally recognized brands.
“Hard Rock’s partnership with The Coca-Cola Company will provide a significant opportunity to enhance our beverage platform and accelerate growth for both brands in our Cafe locations around the world,” says Stephen K. Judge, president of Cafe Operations at Hard Rock International. “We are proud to announce the partnership in Coca-Cola’s backyard in Atlanta at our beautifully-renovated Cafe, which would make for the perfect spot for guests to have their first Coca-Cola at Hard Rock. I speak for all of our Cafe representatives when I share our excitement to bring Coca-Cola’s impressive lineup of beverages to our guests in 2020.”
“We are incredibly excited about this new partnership with Hard Rock International, one of the world’s most globally recognized music, entertainment and dining brands,” said Kathleen Ciaramello president, Foodservice and On-Premise for Coca-Cola North America. “We are pleased to be able to refresh guests at Hard Rock Cafe locations worldwide with options from our total beverage portfolio beginning in 2020, bringing together two iconic brands to delight Hard Rock fans.”
For the first time, guests of Hard Rock Cafe will be able to pair their favorite Coca-Cola products with any of Hard Rock’s delicious menu items, including award-winning Steak Burgers, such as The Original Legendary® Burger and Double Decker Double Cheeseburger, Sliders, Shareables and more that are perfect for guests of all ages.
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