Breakfast at Grumpy’s Restaurant.
Grumpy’s Restaurant

Grumpy’s Restaurant’s third location is expected to open in St. Johns, Florida, in the spring.

Grumpy's Restaurant Eyes Three Openings Next Year after Momentous 2020

While 2020 has been difficult for businesses all across the country, one local diner has not only been able to remain resilient, but support its local community throughout turbulent times. Grumpy’s Restaurant has been a local staple for over 20 years, but this year has been critical for the diner as it kickstarted its franchise expansion following a largescale community outreach campaign. The restaurant is looking ahead to 2021 to continue to get involved and support residents in Northeast Florida as the brand continues to grow in the area.

Here are some notable moments in Grumpy’s Restaurant’s 2020:

  • President and CEO Daniel DeLeon initially made headlines during the spring as dining rooms were shut down in Florida. He set up an employee relief fund where he forfeited his own salary to continue sending all of his staff home with paychecks.
  • DeLeon then worked with the restaurant’s vendors to set up a produce giveaway event to provide fresh food to local residents who could not afford groceries.
  • Grumpy’s launched its “Buy a Breakfast & Give a Breakfast” campaign that allowed anyone to sponsor a meal, and Grumpy’s matched all donations. Through this campaign, over 1,000 meals have been donated to local healthcare workers, first responders, and less fortunate.
  • Grumpy’s sold its first two franchises in Middleburg and St. Johns, FL.
  • The Middleburg location opened in October after hosting a soft opening charity event, raising over $5,800 for Florida’s First Coast YMCA.


“We have had our ups and downs this year, but we are coming out of 2020 stronger than ever and we are so excited to see what 2021 has in store for us,” says DeLeon. “I am thankful that this year has given us the opportunity to connect with our community in as many ways possible, and has brought us some incredible franchise partners to help continue to grow our brand.”

Looking ahead, Grumpy’s Restaurant’s third location is expected to open in St. Johns in the spring, and DeLeon plans to open two other locations throughout the year. He also plans to sell an additional three franchise units, which would open the following year, all of which are set to be located in Northeast Florida.

DeLeon is hoping to connect with new franchise partners who can carry out Grumpy’s’ mission to support others and create a welcoming, family-focused community. He is looking to expand the diner to areas including Mandarin, Fruit Cove, Ortega, Southside, Wildlight, Yulee, Amelia Island, and St. Augustine.

News and information presented in this release has not been corroborated by WTWH Media LLC.