The Cheesecake Factory is celebrating its favorite holiday of the year—National Cheesecake Day—by offering dine-in guests any slice of its more than 30 legendary flavors of cheesecake for half price on Tuesday, July 30, 2019. The Cheesecake Factory will also introduce its newest flavor on National Cheesecake Day—Pineapple Upside-Down Cheesecake.

The Pineapple Upside-Down Cheesecake is The Cheesecake Factory’s delightful twist on a classic: creamy pineapple cheesecake with maraschino cherry swirl between two layers of moist buttery pineapple upside-down cake. For every slice of Pineapple Upside-Down Cheesecake sold through February 2020, The Cheesecake Factory will donate 25 cents to Feeding America, the nation’s largest organization dedicated to fighting domestic hunger through a network of food banks.

Since 2008, The Cheesecake Factory has donated more than $4.6 million to Feeding America through the sale of its specially designated cheesecakes.

“National Cheesecake Day has become an annual tradition at The Cheesecake Factory that we look forward to celebrating all year,” says David Overton, founder and CEO of The Cheesecake Factory. “Along with offering any slice, half price to our dine-in guests, we are so pleased to mark the occasion by introducing our new Pineapple Upside-Down Cheesecake on National Cheesecake Day.”