Frisch's Big Boy Launches ESports Team

Frisch’s Big Boy announced the launch of Team Frisch, an esports team specializing in Call of Duty and Fortnite. Team Frisch has amassed more than 12,500 followers in less than one month and has qualified to compete in Stage Two of the $2 million Call of Duty Mobile World Championship, held this past weekend. The Team has finished in the top ten in recent tournaments including GHML Gaming Call of Duty 2K invitatilonal and PlayVS College Fortnite.

Gaming fans can follow Team Frisch on the following channels:

  • Twitch: @teamfrisch
  • Twitter: @teamfrisch
  • Instagram: @teamfrisch

“Team Frisch provides Frisch’s Big Boy a strong and entertaining means to align with our many guests in the esports community,” says Alison O’Keefe, Vice President of Marketing for Frisch’s Big Boy. “Gamers love Big Boys, crinkle cut fries and a Coke. We want to deliver their favorites to them as they watch or compete.”

Off-premises (drive-thru, carryout, delivery) sales at Frisch's Big Boy have grown more than 50 percent since 2019. This includes a 230 percent year-over-year (2019 to 2020) increase on their highest volume delivery partner, DoorDash. Esports is one more innovative way for Frisch’s Big Boy to connect to their customers and grow their loyal base.

Esports turns online gaming into a spectator sport. Spectators watch professional gamers face off in a series of organized, highly competitive events on online platforms including Twitch, YouTube Gaming Live and Facebook.

“Gaming is a billion dollar industry. Experts predict that the total eSports audience will grow to more than 645 million by 2023,” adds Jackie Reau, gaming expert and enthusiast and Founder of Game Day eSports.”

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.