Friendly's Hires Erich & Kallman as New Agency of Record

Friendly's Restaurants, known for iconic items like the Fribble Milkshake, the Jim Dandy Sundae and delicious burgers and melts, today announced it has selected Erich & Kallman as its new agency of record following a strategic competitive review. Erich & Kallman will handle all creative marketing and media duties.

“Friendly’s started as an ice cream shop more than 80 years ago and ice cream will always be the heart of the brand. It puts a smile on your face,” says David Ellis, who was appointed chief marketing officer at Friendly's Restaurants in June 2021. “We were looking for an agency that can bring that joy and happiness to life in a fun, memorable and distinctive way. We’re excited to welcome Erich & Kallman to the Friendly’s family. Their strategic approach, creative ideas and integrated media planning will help to create a new advertising campaign that captures the essence of the iconic Friendly’s brand, in a contemporary new way.”

Erich & Kallman, a San Francisco-based independent advertising agency founded in 2016, is led by industry veterans Eric Kallman and Steven Erich. They work alongside brands such as Disney+, Hershey, Great Wolf Lodge, Lucid Motors and Meineke Car Care, among others.

“Friendly’s is an iconic American brand that is poised for transformative growth. We’re excited to partner with the impressive leadership team at Friendly’s and amplify the brand’s status as a beloved family-favorite for a new era,” says Steven Erich, Co-founder and President at Erich & Kallman.

News and information presented in this release has not been corroborated by WTWH Media LLC.