French Restaurant Week Returns to NYC


Bastille Week, organized by MPB Agency, announces the second edition of French Restaurant Week in New York, July 8-15. Highlighting the tastes and flavors of France, French Restaurant Week gathers together French restaurants to draw the community into France’s celebration of culture and revolution through cuisine.

Carrying on the excitement of independence and liberty, Bastille Day is celebrated in the Big Apple by thousands of Francophiles and New Yorkers.

“Bastille festivities in New York rival celebrations in France,” says Severine Picquet, Founder of MPB Agency and organizer of Bastille Week and French Restaurant Week.

“Bastille Week unites those involved with creating French activities for the public’s pleasure. And what a perfect expression through food with French Restaurant Week—presenting French cuisine, chefs, restaurateurs, and others responsible for making the French dining experience superior.”

For the second year Paris Gourmet sponsors French Restaurant Week, true to their consistent investment in culinary art and education.

Recently, Paris Gourmet hosted the annual U.S. Pastry Competition for the 24th year running at the International Restaurant and Food Service Show of New York. Established in 1983, Paris Gourmet leads the market as specialty food importer and distributor sourcing products worldwide, and based in New Jersey services the tri-state area and nationally with a network of distributors.

Bringing flavors from the north and south of France, two French Craft Brewers beer brands, Pietra and Jenlain, acclaim official partnership with French Restaurant Week.

Pietra,owned by the Sialelli couple and inspired by the Corsica region’s terrain produces two unique beers distributed in the U.S., Pietra made with chestnuts and Colomba with herbs.

Jenlain from the Avesnois region of France has been brewing beer since 1922 under the guidance of the Duyck family for four generations, developing a variety of distinct quality beers.

Bastille Week& French Restaurant Week 2012 also bring on board an official charity partner, Action Against Hunger (ACF), named the 2011 Philanthropedia Top Non-Profit. Active in more than 40 countries, ACF is a global humanitarian organization committed to ending world hunger and responding to crisis with sustainable programs in nutrition, food security, livelihood, water, sanitation, and hygiene.

Saluting the French flag with flavor, participating restaurants all around New York as part of French Restaurant Week will offer a special promotion at $17.89 commemorating the year the French Revolution began. Last year’s French Restaurant Week had more than 50 restaurant and pastry locations to take part.

Eager to jump-start their involvement, the following 12 restaurants have joined the ranks of participating restaurants for French Restaurant Week 2012:


French Restaurant Weeklooks forward to the addition of more New York and Tri-State area restaurants and patisseries in the weeks to come. Bastille Week started in 2011 to bring together community, business, and celebration of French culture. French Restaurant Week created in 2011 highlights the cuisine creations delivered by the best of French restaurants in New York and the surrounding Tri-State area.

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News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.

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