Marketing Vitals, award-winning provider of analytics software which illuminates missed sales opportunities for restaurant chains, has named Ward Olgreen as Chief Business Development Officer. With over four decades in the restaurant industry, Ward Olgreen is able to bring his real world front line experience to the cutting-edge software company.

Most recently, Olgreen served as president and CEO of Souper Salad and Grandy’s, two Dallas-based restaurant chains with over 150 locations combined. Earlier in his career, as Senior Vice President of Worldwide Franchising for Pizza Inn, he helped franchise the brand into 20-plus countries.

“This is a defining time and a huge win for Marketing Vitals,” says Rom Krupp, CEO of Marketing Vitals. “Ward Olgreen will be integral in helping us continue enhancing and more keenly optimizing our platform.”

With a suite of solutions including predictive analytics, menu analysis and employee incentives, Marketing Vitals has been on the radar for restaurateurs, as a company to watch. The addition of Olgreen’s wealth of restaurant industry experience adds to the diversity of knowledge within the team.

“Having spent most of my career dealing with the same operating pain points of our customers, I look forward to applying my strong grasp of the B2C side to the B2B side,” says Olgreen who has familiarity with every facet of business, from corporate to franchise, domestic to international and retail to repair. “The restaurant business has come a long way since my career began at McDonalds and I have loved every minute of it! But I have a feeling the best is yet to come as Marketing Vitals is quickly becoming the restaurant software that all others will be measured against.”

Marketing Vitals plans to utilize Olgreen’s experience in International Development as they begin expansion outside the U.S., Mexico, and Canada. “Our ability to scale up is unlimited,” says Krupp, “And with the talents and knowledge of Ward Olgreen, we anticipate exponential growth.”