The Foodservice Packaging Institute (FPI) has overhauled its website to provide new value to its members and serve as the foremost source of information about foodservice packaging. The updated site, fpi.org, coincides with FPI’s 80th anniversary as the leading trade association for the North American foodservice packing industry.
The new user-friendly site contains valuable new resources and timely industry news to engage both members and visitors. FPI’s website averages 100,000 visits each year.
“Our goal is to deliver the most relevant and best information on foodservice packaging,” says FPI President Lynn M. Dyer. “As the gateway to FPI’s valuable resources and knowledge, this new site will improve communications with our members and serve as an informational resource to the thousands of people looking for foodservice packaging information.”
Highlights of the redesigned site include:
- “Resources” section with current and archived publications and reports; information related to foodservice packaging and the environment; content on the importance that foodservice packaging plays in protecting public health; and technical guidance for the industry.
- “Products” directory for visitors searching for industry suppliers, including raw materials, machinery and packaging products.
- A “Stewardship” component on the activities of FPI’s Paper Recovery Alliance and Plastics Recovery Group, which are developing economically viable and sustainable solutions to foodservice packaging recovery challenges.
- “Industry News” with a continuously updated newsfeed on the latest industry headlines and events.
“Our industry has a great story to tell about the benefits of foodservice packaging and its contribution to society. We’re proud that our new site helps to tell that story,” Dyer says.
FPI’s redesigned website is part of a new communications strategy being rolled out in 2013 to provide additional value to members and underscore FPI as the voice of the foodservice packaging industry. Other elements include strengthening the association’s brand, increased outreach to media, and the development and implementation of a social media plan.