FishList Connects Seafood Buyers, Suppliers, the online community and marketplace for buyers and suppliers of wholesale seafood, recently launched. This free service allows restaurants and retailers to form new business relationships with suppliers, maximize operating efficiency, and boost profits.

FishList makes finding and purchasing seafood easy by placing an expansive product inventory and supplier database at buyers’ fingertips. The comprehensive standardization of the FishList marketplace allows users to quickly locate products based on their unique criteria. Intricate search options allow for products to be filtered based on 20 different variables, including origin, cut, quality, and location. Buyers can take advantage of the Overstocks and Specials section. Also provided are in-depth supplier profiles that include company bios, distribution areas, location, and contact details, as well as customer feedback ratings, so that a buyer can learn more about the people with whom he or she is considering doing business. FishList gives buyers free and instant access to an array of product options and all the information they need to make informed purchasing decisions.

Buyers now have the ability not only to find the products they want, but to save substantial amounts of time and money as well. In addition to the website features mentioned above, a buyer can add suppliers of interest to his or her Favorites list for one-click access to their detailed profiles and current inventories. Products of interest can be added to a buyer’s Watch List, a tool used to compare and keep track of options side-by side. When searching for a specific product, a user can save time by creating a Wanted Ad, which not only automatically generates potential product options, but also gives FishList suppliers the opportunity to compete for that buyer’s business. Furthermore, if a product is needed on short notice, a buyer can mark a Wanted Ad as urgent, which immediately notifies suppliers of what is needed and when.

Because trust and personal interaction are vital to seafood trading, FishList does not process any transactions. Instead, FishList allows buyers and suppliers to network with each other on the site before completing the purchase privately. “FishList functions as a neutral middleman up to the point of the sale, providing each party with all of the information they need so that all they have to do is pick up the phone and finalize the deal,” says Eric Spett, co-founder of “The goal is to minimize the back-and-forth exchange and the need to ask questions, making the business process easier for everyone involved.”

 “We aren’t going to tell the seafood industry what it needs, our users are going to tell us,” says Dave Goldstein, co-founder of “FishList is their platform for their industry, and we plan to continually develop it to make it as valuable as possible for our users.”



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