First Watch has announced plans to open its first restaurant in the Florida Panhandle in the summer of 2012. The new 4,169 square foot-endcap restaurant with an outdoor patio will be located in Breakfast Point Marketplace, anchored the Publix/Office Depot, at 11160 Panama City Beach Parkway (“Back Beach Road”) in Panama City Beach.
The First Watch restaurant will be owned and operated by Brad and Keith Dermond, owners of Sunrise Foods, LLC, as part of a multi-unit franchise agreement to open at least three restaurants throughout Panama City, Destin, and Ft. Walton Beach over the next three years. Each restaurant will employ approximately 25 people.
“We look forward to serving and becoming part of the Panama City Beach community,” says Brad Dermond, co-owner of Sunrise Foods, LLC.
"We are excited about bringing First Watch to the Florida Panhandle,” says Chris Tomasso, chief marketing officer for First Watch. “It is an area that is perfectly suited for us and one that has been requested by residents yearning for a quality breakfast, brunch, and lunch experience for many years. We look forward to working with Brad and Keith to expand even further into the market.”