Less than one year after opening its first two metro-Atlanta locations, First Watch, the award-winning breakfast, brunch and lunch restaurant company, is continuing its growth in Georgia with the opening of a third location. The newest First Watch restaurant opened its doors in Dunwoody on October 1.
The 3,500-square-foot restaurant is located at 1317 Dunwoody Village Parkway, adjacent to Marlow’s Tavern, in the Dunwoody Village shopping center. The daytime-only restaurant employs approximately 25 to 30 people.
In January, First Watch made its debut in the Atlanta market with the opening of a restaurant in Johns Creek, and a few short weeks later, a second First Watch opened in Smyrna/Vinings. The fourth Georgia location will open in Alpharetta in early 2014.
“Dunwoody is a perfect location for First Watch and a community that we’re sure will quickly come to know and love our fresh approach to breakfast, brunch and lunch,” says Kenneth Pendery, Jr., president and CEO for First Watch. “We look forward to being great neighbors to Dunwoody residents and plan to continue seeking opportunities to further our presence in the metro-Atlanta area.”
The Dunwoody location features an outdoor patio with a fireplace, and a bright, warm interior, which maximizes natural light and incorporates color tones that convey the inviting personality of the brand. First Watch reinforces its honest approach to fresh food preparation with an open-kitchen concept – a testament to its nothing-to-hide approach to serving Dunwoody guests.
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