FiRE + iCE Launches Nationwide Franchising Program

FiRE+iCE, an interactive, full-service restaurant concept, announced the launch of its nationwide franchise program, offering its exclusive business model to qualified owner-operators and multi-unit developers in select markets across the U.S. FiRE+iCE has partnered with Better Way Franchise Group to leverage the franchise opportunity aimed at qualified investors and motivated professionals who want to create a one-of-a-kind restaurant experience in their own communities.

“FiRE+iCE is a truly remarkable dining experience. People can go anywhere to get a meal, but FiRE+iCE offers so much more than just the food,” says Ryan Combe, managing partner at Better Way Franchise Group, partner of FiRE+iCE. “And, the uniqueness of the business model allows owners to see fantastic revenue with great margins. FiRE+iCE is a golden opportunity for any experienced restaurant investor.”

Founded in 1997 in Boston, FiRE+iCE is reinventing flexible, healthy eating by empowering diners to “be the chef” with its extensive self-serving stations. Through an interactive grill, Fire + iCE allows diners to “be as bold as they dare,” while also providing a dining experience memorable for all guests. For qualified franchisees, FiRE+iCE provides a unique opportunity for multi-unit restaurant investors to enter a business with top line revenues exceeding $3.1 million and gross margins of 40-percent, lower employee and operational costs, and a real estate footprint larger than most food-based franchises, with capacity to seat 200-plus patrons.

With limited competition and a significant brand presence in three major metropolitan areas, as well as nationwide, FiRE+iCE provides high visibility and consumer recognition for franchisees to leverage and build on.

Qualified franchise owners will gain access to FiRE+iCE’s vast market knowledge, time-tested business model and unique brand identity, in addition to comprehensive operational training, business development and marketing support.

News and information presented in this release has not been corroborated by WTWH Media LLC.