Fatburger restaurant unit is partnering with Twentieth Century Fox on a national promotion for the theatrical release of The Three Stooges: The Movie.
Fatburger restaurants nationwide will participate in a month long promotion beginning April 1. Fatburger will support the partnership with two themed, limited time only menu offerings.
Restaurant guests will be invited to complete the Just Say Moe (named for the Stooge with the bowl-shaped haircut) XXXL Fatburger Challenge. Diners finishing the Just Say Moe XXXL Fatburger topped with bacon, egg, and chili will receive a Three Stooges limited edition certificate and have their picture featured on the XXXL Wall of Fame.
The Three Stooges Shake, a chocolate, vanilla, and strawberry, recipe will also be available during the promotion.
Fatburger will support retail with The Three Stooges menuboard panels, Just Say Moe XXXL Challenge certificates, counter displays, and other co-branded collateral.
"We're proud to partner with Twentieth Century Fox on their comedy event movie for the entire family," says Andrew Wiederhorn, chairman, Fatburger. "Our brand has a loyal following in the entertainment community and we've completed numerous successful partnerships. This is a great opportunity to include our franchise organization in this relationship."
Fatburger will also support The Three Stooges: The Movie with spot radio, digital activation, and social media, and is looking at select events for its Fatmobile food truck.