East Coast Wings + Grill—a full-service, family-dining franchise renowned for its variety of buffalo wing sauces and heat indexes—is opening a new location in South Charlotte, North Carolina, in the Steele Creek area on Tuesday, May 14. Multi-unit owners Red Chillies Group will celebrate their second ECW+G restaurant with a ribbon cutting, live music and raffles at 5220 New Fashion Way in Charlotte.
This entrepreneurial group opened their first location in Waxhaw, N.C. last year. Given the brand’s history of winning over hearts and appetites, the Haval’s and partners knew Steele Creek residents would also enjoy creating their favorite wing sauce from the 60 flavor profiles and seven heat indexes available. In addition to wings, ECW+G offers a diverse menu of signature burgers, flatbreads and skillets. Each location also offers over 16 craft beer selections.
The Red Chillies partners are passionate about the hospitality industry and would like to drive this pursuit of expanding the business further. Looking to diversify their business portfolio and always wanting to open their own restaurant, the Haval’s knew they wanted to invest in a franchise that valued taste, menu innovation and exceptional food quality. They turned to ECW+G for those reasons, as well as for the franchise’s well-known focus on unit-level economics. As long-time North Carolina residents, the Haval’s and group believe in the area and are dedicated to supporting the economic growth of South Charlotte.
“We always wanted to open a place that people of all ages can enjoy,” says Vinod Haval, one of the co-owners and partners in Red Chilies Group. “East Coast Wings + Grill has an upbeat atmosphere where sports fans can enjoy a beer, eat chicken wings and catch a game with their friends while still remaining a welcoming place to treat the whole family to a nice lunch or dinner. The vast menu satisfies everyone.”
On top of the delicious, carefully-crafted menu options, locals will soon have an opportunity to cash in on Steele Creek’s weekly specials, including: Monday through Friday happy hour appetizers, Monday and Thursday wings specials and Wednesday’s kids 12 and under eat free.
The Steele Creek location will create 45-60 job opportunities and is accepting applications for all positions. To integrate the new business to the neighborhood, the Havals will also be hosting a community event benefitting a local charity in the coming months. More details to follow.
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