“While most restaurant owners didn’t know what to expect during the pandemic, our franchisees had trust in our brand and in our leadership,” adds Ballas. “With a foundation of discipline, a track record of data driven systems that work and a foolproof plan, we came together as a system to display what a brand can do. We showed that no matter what size you are, you can protect the financial interests of your franchisees, and satisfy the dining demands of the consumer including reallocation of intellectual assets accordingly.”
The brand had originally planned to hold off on expanding franchises into new markets until 2021. However, given the success throughout the pandemic with the new COVID-19 operational model, East Coast Wings + Grill will begin recruiting new franchisees in September 2020 to operate locations mainly in the Southeast, where it already has strong brand awareness. Markets being targeted include North Carolina, Virginia, Tennessee, Pennsylvania, Georgia, Florida and South Carolina.
“Because we are data driven and after observing the results of the past two months, we have decided to accelerate our new-business growth with franchising in the Southeast,” says Mark Lyso, Executive Vice President of Operations at ECW+G. “When there is alignment with the franchisee and franchisor, the brand has great potential to grow.”