East Coast Wings + Grill donated $8,000 to local food banks across the southeast. To do something special this past holiday season, ECW+G corporate pledged to donate 10 percent of net holiday gift card sales on behalf of its 36 locations to community food banks.
The franchise has kicked off the year by delivering checks to the 10 pre-selected food banks. With the majority of ECW+G locations in North Carolina and Tennessee, the franchise chose to donate to Second Harvest Food Bank of Metrolina, Second Harvest Food Bank of Northwest NC and Food Bank of Central & Eastern North Carolina. Other ECW+G locations chose food banks in Philadelphia, Virginia and Texas.
“At ECW+G, our franchisees embed themselves in the communities they serve,” says president and CEO Sam Ballas. “The franchisees who succeed are the ones who embrace our culture of service leadership among their employees, put the guests first and want to give back to our communities.”
The initiative was an extension of the community-driven culture at East Coast Wings + Grill and a commitment to serving local causes. In addition to quality food, service and a welcoming family-friendly dining experience, ECW+G franchisees often choose to host a charity day in lieu of a traditional grand opening celebration, sponsor local sports teams and non-profit organizations and/or host their own fundraising events as a way to say ‘thank you’ to their local communities.
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