Drink Monday, a fast-growing leader in the non-alcoholic beverage category, has landed a substantial investment from Decathlon Capital Partners. Details of the revenue-based funding transaction were not disclosed.

Drink Monday, which is headquartered in Carlsbad, Calif., will use the funding to support the expansion of its product lines and enhanced distribution.

“Drink Monday’s three top-rated premium beverages — Monday Gin, Monday Whiskey, and Monday Mezcal — all have won strong acceptance among the growing number of cocktail drinkers who seek an alcohol-free alternative,” said Chris Boyd, Chief Executive Officer of Drink Monday. “This funding from Decathlon Capital Partners provides significant support as we develop additional products and create a growing community of consumers,” Boyd said the revenue-based transaction provides important flexibility to Drink Monday without loss of control or equity dilution.

Drink Monday will repay the investment through its future revenues. No equity or ownership was exchanged for the growth capital, and Drink Monday was not required to give up any control of the company.

Matt Hoffman, Vice President of Decathlon Capital Partners, said Drink Monday has built a solid platform for continued success. “The founding team of Drink Monday has more than 80 years of experience, the non-alcoholic beverage category has grown by more than 500 percent since 2015, and Drink Monday’s products win praise from consumers who demand non-alcoholic cocktails that support their work-hard, play-hard lifestyles,” Hoffman says. “Drink Monday is well-positioned to continue its growth trajectory.”