Double Cross Vodka, which has won gold medals for both taste and package design at the San Francisco World Spirits Competition and a rating of 95 points in Wine Enthusiast magazine, continues to expand its presence in top national restaurant chains across the U.S. with two recent additions.
The venerable steakhouse The Palm has added a Double Cross cocktail to its menus in all 28 of its locations, and the high-end seafood chain Legal Sea Foods will feature Double Cross on its cocktail menu in all 32 locations from Massachusetts to Florida.
"We’re thrilled to be included in the beverage programs at these top national accounts,” says Malcolm M. Lloyd, Double Cross CEO and founder. “Double Cross is establishing itself as a solid player in the emerging ultra-premium vodka segment. Not just on the East Coast, where our distribution is strongest, but nationally through partnerships with these respected national restaurant chains. We look forward to continuing our success in this category.”
The recent addition of Legal Sea Foods comes on the heels of strong national account growth in 2011. Last year, Double Cross added a number of prestigious restaurant, hotel, and airport venues, further expanding its distribution in the U.S.
Double Cross national accounts include Morton’s, The Steakhouse (72 locations), The Palm (28 locations), Fleming’s Prime Steakhouse & Wine Bar (65 locations), the Omni Hotel Group (45 locations), and OTG Management (25 locations), which manages high-end airport venues.
“We proudly added Double Cross Vodka to our beverage program in 2011,” says Bruce Bozzi Jr., executive vice president and fourth-generation member of one of the founding families. “As a family business, we appreciate and identify with their entrepreneurial spirit. Guests of The Palm expect the best when they walk in our doors, from the service and salads to steaks and cocktails. Double Cross has proven an excellent addition to our beverage program.”
In addition to back bar placements, The Palm and Legal Sea Foods feature Double Cross on their cocktail menus.
Starting in May at The Palm, guests at all 28 locations can enjoy the signature “Touch of Rouge” cocktail, featuring Double Cross Vodka, PAMA Pomegranate liqueur, pineapple juice, and hand-squeezed lemon and orange juices, served up with a sugar rim.
As of mid-April, The Double Cross Truffle Martini is on the menus at all 32 Legal Sea Foods locations. The martini includes chilled Double Cross served with proprietary Double Cross Truffle Olives—Spanish olives stuffed with French truffles and blue cheese.
These new cocktail menu placements are in addition to the Double Cross signature “Mortini,” available at Morton’s, The Steakhouse, which includes Double Cross Vodka served with a wild Chilean baby pear skewered on a golf tee.