F. Divella S.p.A announced a series of marketing initiatives that coincide with increased distribution of their pasta in key retail stores and restaurants across the U.S. The fully integrated campaign will reach U.S. trade and consumers through a combination of public relations, trade relations and digital marketing. Hailing from Italy’s agricultural hub, Puglia, Divella was founded on three pillars: tradition, experience and technology. The company continues to adopt the most advanced production methods to ensure the highest quality products that surpass customer expectations.
Since 1890, Divella has produced high quality durum wheat: a history that began when Francesco Divella made his first mill for grinding grain in Rutigliano, a small agricultural town near Bari. Over the years, the hard work of many generations has paid off, and the company has continued to expand into international markets. Now in its fourth generation, Divella continues to emphasize the importance of tradition in making a quality product.
“As one of the most recognized pasta brands in Italy, Divella has been consolidating its position all over the world by offering constant value to the family who eats pasta on a daily basis as well as on special occasions,” says Divella Export Manager Marcello Valentini.
Divella’s marketing investment will begin in top markets throughout the east coast, including New York, Boston, Washington D.C., and Chicago, and will expand as business grows.
Divella has retained Colangelo & Partners, a midtown Manhattan based integrated communications agency, for their campaign. Colangelo & Partners specializes in building premium, imported food, wine and spirits brands in the U.S.
“US retailers and consumers are hungry for the best quality, authentic Italian-made pasta at a competitive price. Divella fills that void by exceeding taste and quality expectations,” says Valentini.
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