After Paris, London, Barcelona, and St. Petersburg, "Dans le Noir?" opened its fifth restaurant in New York City. Dans le Noir attempts to enhance the patrons' other four senses with the ultimate experience of dining in the pitch-black dark.
Entering the lightless dining room, guests are guided to their seats by a team of expert guides, most being blind. In New York City, Dans le Noir works closely with two local foundations, Visions and Services for the Blind and Lighthouse International, to hire its blind staff.
With its official opening on February 27, Dans le Noir has been busy booking reservations as the concept reaches the restaurant world in the U.S. Located at 246 W - 38th Street, in the heart of the Fashion District, and not far from Times Square, Dans le Noir is striving to be one of the most fashionable new addresses in the Big Apple.
This New York venue is managed by Marco Valente, a New Yorker who has been in the restaurant business for 10 years. He started his own restaurant at just 19 years old.
The developer of the Dans le Noir concept has always been a unique company. Ethik Investments is an elite, independent group of companies founded in France in 2003. The group is also developing event and consulting activities worldwide and expects growth of more than 30 percent with an expected turnover between $9 million and $10 million this year.